to support Real Estate development in Saudi Arabia
Riyadh, 17 November 2024
GROHE brand a part of LIXIL, a leader in complete bathroom solutions and kitchen fittings, has signed a Memorandum of Understanding (MoU) with the NHC in Saudi Arabia to provide pioneering housing products and sanitary solutions across high-quality projects in urban communities.
The MoU was signed at Cityscape Riyadh, in the presence of Stefan Schmied, Leader, IMEA, LIXIL International, Fawzi Dernaika, Leader, KSA, LIXIL IMEA and Maan Sulaiman Alothimeen, Support General Manager of NHC.
GROHE’s award-winning designs have set high standards for bathroom solutions and kitchen fittings. Recently GROHE became the first sanitary brand to offer concealed cisterns, with its new manufacturing facility in Dammam dedicated to GROHE brand products.
The NHC is a leader in real estate development, was named the largest real estate developer in the GCC for 2024 by Construction Week Middle East. Through its partnership with NHC, GROHE will provide various housing solutions to NHC projects thus empowering the Saudi private sector and developing the real estate market further.
Fawzi Dernaika, Leader, KSA, LIXIL IMEA, said: “Saudi Arabia’s rapid growth over the past decade has opened up many exciting opportunities, and we are eager to explore these through collaborations. We are delighted to sign this MoU with the NHC to support the urbanization of Saudi Arabia and develop the Saudi real estate market. GROHE is committed to fulfilling the goals outlined in Saudi Vision 2030 to transform the Kingdom into a vibrant economic hub, by leveraging its priority sectors, especially hospitality, entertainment and housing.”
GROHE’s range of products are designed to suit modern lifestyles and sustainability demands such as touchless faucets that can reduce water consumption by up to 70% and contribute significantly towards green accreditation. In the last ten years alone, GROHE has received over 300 design and innovation awards as well as several top rankings as one of Germany’s most sustainable large brands..
About GROHE
GROHE is a leading global brand for complete bathroom solutions and kitchen fittings. Since 2014 GROHE has been part of the strong brand portfolio of LIXIL, a manufacturer of pioneering water and housing products. In order to offer “Pure Freude an Wasser”, every product is based on the brand values of quality, technology, design and sustainability.
The brand offers life-enhancing product solutions as well as services with its dedicated portfolios GROHE QuickFix, GROHE Professional and its premium sub-brand GROHE SPA. All cater to the specific needs of GROHE’s professional business partners and their differentiated target groups.
With water at the core of its business, the brand contributes to LIXIL’s Impact Strategy with a resource-saving value chain: from CO2-neutral*1 production, the removal of unnecessary plastic in the product packaging, all the way to water- and energy-saving product technologies such as GROHE Everstream, a water-recirculating shower.
Thanks to the hybrid communication ecosystem GROHE X, the brand provides further impulses for the industry. Whether digitally on the brand experience hub, physically or hybrid in the GROHE X Brand & Communication Experience Center in Hemer, Germany or on the road with the GROHE X Motion Trucks, the brand connects people to contribute to LIXIL’s purpose to “make better homes a reality for everyone, everywhere”.
About LIXIL
LIXIL (TSE Code 5938) makes pioneering water and housing products that solve everyday, real-life challenges, making better homes a reality for everyone, everywhere. Drawing on our Japanese heritage, we create world-leading technology and innovate to make high quality products that transform homes. But the LIXIL difference is how we do this; through meaningful design, an entrepreneurial spirit, a dedication to improving accessibility for all, and responsible business growth. Our approach comes to life through industry leading brands, including INAX, GROHE, American Standard, and TOSTEM. Approximately 53,000 colleagues operating in more than 150 countries are proud to make products that touch the lives of more than a billion people every day. Learn more at www.lixil.com
About NHC
Established in 2016 to be the investment arm of the initiatives and programs of the Ministry of Municipal and Rural Affairs and Housing in the real estate, as it succeeded in addressing significant challenges and examining the needs to introduce a new housing concept improves the quality of life. The NHC entered a new phase when it came under state ownership in early 2020 as part of the local and regional investment work in line with the objectives of the Saudi Vision 2030 program.
With more than five years of excellent performance, the NHC has proven its role in managing and adapting the challenges to act in its strategic interest. From then on, it has had a continuous impact that contributed to improving the services of the housing sector for Saudi families and achieving our country’s ambitions of raising the homeownership rate to 70%.
- *includes CO2 compensation projects, more on grohe-x.com/sustainability ↩︎
